The latest 2025 BCN Awards for the Japanese market are out (BCN collects sales data from approximately 2/3 of all Japanese retail stores). Here is the latest Nikon ranking:
Digital cameras SLR
- Canon 69.4%
- Nikon 20.9% (was 17.1% before)
- Ricoh 9.7%
Digital mirrorless single-lens cameras
- Sony 35.8%
- Canon 26%
- Nikon 14.5% (not in the top 3 before)
Here is the market share from previous years – Nikon is #3 for the first time in the mirrorless camera category and has gained over 3% in the DSLR category (click for larger view):
See the full list here: